Why Hire a Marketer to Do a Web Designer's Job?

The Answer? Perspective! Before you sign any contracts, ask the person you are interviewing, "from what perspective will the website be created"?

If you ask any web designer what the definition of perspective is, you might get the following definition:

…the art of drawing solid objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other when viewed from a particular point.

Now ask a marketing professional the same question and you will get this definition:

…a particular attitude toward or way of regarding something; a point of view.

What Are the Roles?

It’s important to understand the role of each professional.

  • Web Designer: A web designer focuses on how a website looks.  Using design applications, this creative professional creates layouts and other visual elements and determines how the content of the website is organized.
  • Web Developer: A web developer’s role is to make sure the website works.  In this technical position, developers do the coding and determine what technical components are needed to bring the design to life.
  • SEO Specialist: An SEO specialist analyzes, reviews and implements changes to websites so they earn more natural search engine traffic and higher ranking positions.
  • Copywriter: A copywriter delivers the words and verbal content that accompanies the visuals.
  • Marketing Professional: A marketer is a strategic person that is all about getting the attention of the customer.  They create strategies that promote products, services or ideas that match customer requirements. In essence, they get the phone to ring and the door to swing.

How do You Pick?

Does this mean you need to hire five people to create your website?  No, of course not. In many cases, these professionals have multiple talents or resources in their organization to offer one-source solutions.  Before you sign any contracts, ask the person you are interviewing, “from what perspective will the website be created”?

Through the Eyes of the Customer

Before any shapes, colors, graphics or words even hit the page, the key element to focus on when developing a successful website is what your customer will experience.  You may say, “of course, isn’t that obvious?”  Well, for some, it may not be.  A creative person will jump right into how it will look and a technical person thinks how it will function.  Regardless of the medium used, a great marketing strategy will always put the customer’s needs first.  It’s just how an experienced marketer thinks.

Choose the Marketer

A website is an extension of your office or storefront.  Information needs to be delivered easily and without distraction, just as it would if the customer were meeting you in person.  A marketing professional will ask the right questions to help you understand the customer’s perspective and direct a strategy to meet the customer’s needs.  A great marketing professional will also have the talents and resources to design and develop the website that is beautiful and works as intended.  Jantris Marketing offers all these services.  We design, develop, and write content for websites that meets SEO standards. Our conversation always starts with, “so how does the customer do business with you?”

Learn more how Jantris can help you create a website that puts the needs of your customers first.  Contact me at 203-426-9193 or tfarin@jantris.com to schedule a complimentary consultation.

» Stay tuned for my next blog, “Would You Do Business with You?” coming in September.

About the Author

Tricia Farin

As the founder and owner of Jantris Marketing Services, Tricia brings a rare combination of creativity and analytical prowess and maintains a rigorous focus on objectives to ensure business results. Her broad reaching, in-depth knowledge and versatility in the marketing industry are key components to her proven successful track record.