The Value of Hiring a Graphic Designer
Have you ever been tempted to DIY when it comes to design and marketing? Today, it seems anyone can put together a logo or design with a tap, swipe or click of a button. There are many resources such as apps, programs and templates available for the general user to create a logo, flyer, an eblast, or website. The question remains: If anyone can create their own brand or designs, why hire a graphic designer?
This question may come off a bit crazy, since I am a designer. It seems like I’m undermining my own job. However, I’m here to tell you that designers are very important people to know when you need the expertise. Here’s why.
Graphic designers don’t just “whip together something pretty.” When we sit down with a new client, we take interest in your business and ask questions to understand:
- Your product or service
- Your culture and staff
- Your competition
- Your target market
- Your goals & visions
A good designer has the creative eye that most people do not possess. We have been trained in design theory, psychology, ratios, software, and the ability to reinforce a message with unique elements. When promoting your business, you wouldn’t want just anything representing you. A bad or amateur design could potentially misrepresent you and drive away business.
Most often, programs such as Microsoft Word, VistaPrint or Designapp will only offer templates or basic clip art. This doesn’t allow you to create a custom brand. The design elements you choose may be the same look another business has. A professional designer will completely customize your look based on your goals and business background. The best part? No one else’s design will look like yours!
TRENDS & SUGGESTIONS
In our modern market, design and technology is ever-changing. Good designers keep up to date on all the current visual trends. This way, when you need something specific created, they can make suggestions based on your industry and vision to attract your target market.
The number one rule to build brand awareness is to stay consistent whenever you are representing your business. For example, you don’t want your business card to look different from your website, or your letterhead to have a different logo from your brochure, or your print ads to have a different color scheme from your Facebook page. Graphic designers will make sure all your materials are unique, yet consistent within your brand.
The outside perception of your brand proves to be crucial in the decision to hire these days. Don’t skimp on your image! You wouldn’t hire a realtor to design your business cards, or your handyman to create a website – so call us today for a consultation. We can’t wait to help your brand stand out from the rest.
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About the Author
Alyssa’s ability to translate concepts into visually appealing and impactful presentations creates a competitive edge for our clients. She uses her creative eye to bring life to still images and print designs.