Newbury Place


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Newbury Place

After opening their third storefront in Washington Depot, the owners’ goal was to increase foot traffic and spread awareness of the new location. In order to target their ideal market, they placed these mini postcards in the grab bags of a local Gilmore Girls fan festival, communicating that the store carries gifts for fans of the show. In addition, the back of the card has a form to enter to win a raffle prize, which received many entries.

Newbury Place is a local gift store that carries quality and unique gifts for all tastes and occasions, with locations in Southbury, Essex and Washington Depot.